Sport represents a domain where various functions and effects can be manifested. The sports industry today is characterized by modern technology, especially in the sphere of manufacturing sports props and equipment, which significantly helps its development and progress. The sports industry today exists within the social-economic achievements and power of a society. In essence, it should adapt to the new living conditions, work conditions and the conditions in which business is being conducted. Today, it is necessary to invest more in the offer of the sports industry (athletes, results, equipment, facilities, diagnostics, etc.) in order to be more efficient in the form of the final product on the market. The industry must adapt to the conditions of the world market (supply and demand). That is why it is sometimes necessary to also expand the range of sports supplies in order to achieve a top sports result.
The sports industry is defined as a market in which the products offered are directly related to sport, leisure, fitness and products.
The sports industry unites several factors, segments and activities. The factors involved in the sports industry include: 1. Management (of large sports events, sports tourism, sports experts and professionals in the field of sport, sports objects, equipment and clothing and facilities for accommodation and high-quality training, bookmakers), 2. Marketing (sponsorship deals, contracts signed by athletes and clubs, the manufacture and sale of sports equipment and props), 3. Sports results, and 4. Media advertising.
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